For starters, I want to establish the fact that women’s power on the internet is on the rise: they now dominate the some of the most popular social media platforms such as Facebook, Instagram, Twitter, and Pinterest. LinkedIn is one of the few platforms where men are dominantly active. As a whole Women also go to sites and log in more often than their male counterparts, and are more engaged in the online narrative when they do so.) An average of 75% woman check their social media more than 10 times a day. (#NOFILTERNOFAKE That being said, women as a whole, make a majority of users on social media platforms.
As TIME Magazine journalist Jessica Bennett has research that names women to be the most affective in activist campaigns. “women are 2.5 times more likely to sign petitions than their male counterparts, and more likely to have successful organizing campaigns”. (Plank, E.).
“Social Media provides a space where feminists can learn from each other about why things some feminists see as harmless can be hurtful and offensive to others. Most feminists know about intersectionality, but far from all of us know every way in which intersectional oppression works.” (Fredrika Thelandersson 2014)
Social Media has allowed feminisms to be shaped by feminists coming together and sharing information not only with each other but also to a wider audience. It has enabled women to talk about a change in reproductive and abortion rights, plus-size fashion support, transgender support, and sex work acceptance; leading to the development of medias including Feministing, Racialicious, blogs, and Twitter campaigns. [Diamond] Due to social media, conversations are opened to be read and seen by the world to start a conversation. In 2014 Feminist scholars argued that the advent of Social Media is representative of a turning point in contemporary Feminism in a number of ways. These include the emergence of the feminist “meme,” and thus feminist meme culture (Rodino–Colocino 2014; Knapp & Lang 2014).
Memes are the main way to share these topics and open the conversation to the public. These memes aim to flag and debunk the stereotypes of femininity promoted by the mainstream press. Feminist meme culture, which emerged in early 2010 and functions within Social Media platforms, is important not only for its creation of a renewed and expanded sense of consciousness of feminist issues within the public sphere, but also for its ability to promote feminism in a very simplistic way. It is so important because of its ability to promote feminism in a very simplistic way.
Memes are essentially previews of feminist issues grab the attention of people scrolling their feed. Their bluntness and simplicity allow for others to ask questions and start a conversation – asking and discussing the issue at hand. Memes have a large influence in the “calling out” of false stereotypes.